Client: Match Hospitality
Agency: Velocity
Location: London, UK
The hospitality suites at Silverstone required an identity that could be split into variants for 6 separate spaces around the circuit. This was made by creating a 3D illustration of the track, cropping part of it that was close to each location, and then creating a graphic treatment from this to be applied across the spaces. The colour scheme for each was designed to reflect the level of premiumness, which increased with each space.
Lenticular wall graphic of Lewis Hamilton for Fusion Lounge in 2023.
3D Visuals courtesy of Velocity
